Innovation and Change (CRITICALLY EVALUATE THE CLAIM THAT ANY Essay

Innovation and Change (CRITICALLY EVALUATE THE CLAIM THAT ANY ORGANISATION CAN LEARN TO BE INNOVATIVE) - Essay Example Innovation fuels improvement: improved products and features, improved methods, and improved knowledge†. In this regard, the essay aims to address the following crucial issues: (1) to define ‘innovation’ and to explore the extent to which it can be promoted and embedded in an organisation; (2) to determine diverse approaches, strategies, techniques and issues around this issue; (3) to respond and address the question: can any organisation draw on them and learn to be innovative? (4) To find out which approaches, strategies and techniques deemed particularly interesting or significant or important vis-a-vis the question and the rationale for one’s choice. ... 39). Tucker’s suggestions also tie in with the incremental innovation strategy, suggesting ‘Building on current resources can increase product innovation’. Therefore it could be argued that any organisation can learn to be innovative with the appropriate resources. The experience of Mark Zuckerberg founder of Facebook is a prime example of an individual’s pursuit to introduce an innovative method of networking. His foundation was instrumental in launching Facebook, a social networking site that revolutionized online interconnections and interface (Carlson, 2010).The application of his innovative design could be synonymous to the concept of fordism, where mass consumption as combined with mass production, produce sustained economic growth and widespread material advancement. Despite the controversies and challenges that Zuckerberg encountered, he remained steadfast and determined to take accountability to adhere to the ideals and philosophies he believed in. Carlson (2010) has revealed that â€Å"the site has become one of the biggest web sites in the world, visited by 400 million people a month† (p. 1). This would also suggest that entrepreneurial talent is required in order to make an innovation successful. Likewise, learning about innovation theories is a matter of decision and commitment. The theories on the 4Ps of innovation (product, process, position and paradigm) (see diagram 1) could easily be learned from academic sources (Kostic, 2003, par. 3). But the experience of Facebook exemplifies innovation as a paradigm due to the major shift in thinking demonstrated by Zuckerberg that has beenradical in revolutionizing social networking