Case analysis Essay Example | Topics and Well Written Essays - 2000 words - 2

Case analysis - Essay Example In principle, international markets require unique approaches due to the variation in market characteristics. Home Furniture Ltd is one of the business organizations that have expanded its business strategy in the international market in an effort to increase its profits. In these new markets, the organization has faced the challenges of deploying effective leadership in a multi-cultural environment. For the organization to position itself in this business market, it is crucial to re-strategize and develop effective leadership strategies desired in the modern business environment (Stahl & Brannen, 2013). A close analysis of the organizational management in Home Furniture ltd will reveal the weaknesses and the strategies that can be used to realign the organization in the international market. Globalization and cross-cultural management are terms that emerged as a result of organizations efforts to expand their business operations in the international market. Business globalization has many advantages to the organization and this is why many organizations are pushing their operations in the international market. Global strategy helps organizations to take advantage of emerging market segments where business potential is higher than in local markets. This provides an opportunity for the organization to optimize their profits by investing in rapidly growing markets. Also, globalization helps organizations to increase its customers which will have a positive impact on the performance of the organization. As competition becomes severe in local markets, organizations are pushed to invest in geographical markets to ensure that they survive the severity of this competition. However, the international business market has many risk factors that threaten new market entrants. First, the cultural factors influence business strategy. In the international market, the organizations has to work with different cultural attributes